I have been in the Search Engine Optimization industry for over 10 years and have had the pleasure of watching it transform before my very eyes. It is a humbling experience to learn how to do SEO one way, only to watch as search engine algorithms change leaving you with no other choice but to adapt with it. As digital marketers, we tackle this change head on by staying up to date and in some cases, ahead of the curve.
I graduated from the University of California, San Diego with a degree in Cognitive Science and specialization in Human Computer Interaction. With this degree, I am able to provide a more well-rounded SEO strategy that incorporates user-behavior and engagement metrics as search engines begin to factor in usability and user-experience into their ranking algorithms.
I am also an avid runner and have completed over 100 half marathons, along with a few (3) full marathons, 5Ks, 10Ks, trail races, obstacle races, etc. Check out my blog post: 5 Ways Running A Marathon Is Like Content Marketing.