We create engaging experiences to reach consumers in their daily lives. Through on-page SEO optimization and content optimization, we define how your brand will speak to your audience. With a competitive analysis and SEO site audit, we help with keyword research, URL structure recommendations, image optimization, meta data, internal linking and content creation.
On-page SEO is the process of optimizing different elements within your website, things that you have complete control over.
Competitive Analysis
Identifying who your (online and offline) competitors are and stacking them against your own website. Dig deep into their site structure, information architecture and optimization strategies to see what is working and what isn’t. Find opportunities for improvement based off these findings.
Keyword Research & Analysis
One of the most foundational elements of SEO. Keyword research is the process of comparing how you talk about your business and what keywords and vernacular you use and compare it to the customer. The outcome of this keyword analysis will produce a very focused, set of target keywords to use for the rest of the SEO campaign.
Site Optimization
Using the target keywords as our guide, we map existing and new landing pages on your site to optimize around the target keywords. On-page elements that will be optimized include:
• Title Tags
• Meta Descriptions
• URLs
• Header Tags
• Image Alt Tags
• Internal Links
Keyword Ranking & Site Analytics Reporting
To ensure a successful SEO campaign, we provide a baseline ranking and traffic report as well as continuous monthly reports to show progress throughout the SEO campaign. This allows us to determine whether a shift in strategy is needed based off the SEO trends and results.
Copywriting, Content Optimization & Content Gap Analysis
The content on a landing page is important because the keywords used will help reinforce the on-page elements and provide more context and details for both search engine crawlers and website visitors. Content optimization will identify keyword opportunities for existing content, while copywriting services will provide new, optimized content and the content gap analysis will identify new landing pages that should be created based off the keyword opportunities and demand.
Technical Diagnostic Site Audit
A website audit will show how a search engine crawler sees your website. We will identify potential areas of a site that are not being crawled or indexed, duplicate content issues, and other technical areas for improvement.
• Site Crawl Analysis
• Duplicate Content Analysis
• HTML/Code Analysis
• Mobile Optimization
Local & International SEO
Small business rely heavily on local SEO the same way global businesses need to focus on international SEO. Optimizing a website for local SEO can help drive awareness to a local business, showing up in Google Maps results and referrals from review websites. Optimizing for international SEO relies on targeting specific countries and using language that is localized to a specific geographic region.
• Local & Global Keyword Analysis and Optimization
• Google My Business (Local) Optimization
• Content Localization
• Google & Yelp Review Optimization
• Local Directory Citation Analysis & Submissions
• Technical Analysis of International Domains